trademark is a sign to distinguish the goods or services under one's
business. Until quite recently, the means of identifying one trader's
products from those of another would be by a word mark and perhaps also an
accompanying device mark. These marks would be registered and then relied
on to maintain the trader's market position. In Taiwan, trademarks can
consist of any word, drawing, symbol, combination of colors, or
combination of any of these.
It is possible for a trader to use a trademark without applying for registration of the trademark. However, the advantages of applying to register a trademark include the following:
The rights given by a trademark registration are usually limited to the particular goods and/or services covered by that registration. For example, registration of a trademark in relation only to computer will not usually give the owner the right to prevent other people using the identical trademark in relation to telephone.